Marketing Management: How-Tos

Google Scholar is a search engine from Google focused on scholarly literature. It's very easy to use and looks and feels just like the regular version of Google. Athens Technical College computers automatically show links to ATC library's full-text articles. 

From home you can set your Google Scholar preferences using the instructions below to access ATC library resources from home.

• From the Google Scholar Homepage click the 3 line icon on the upper left of the page:

• Then select settings.
• Select library links from the menu on the left:

• Search for Athens Technical College and check the Athens Technical College -- Full Text @ Athens Tech box and the Athens Technical College -- ViewIt@ATHENSTC box.

Note: To retain this setting, you must have cookies turned on in your Internet browser. Otherwise, you will have to go through the
steps to add ATC Library each time you open a the browser.

We can borrow materials for you from other libraries. It's called Interlibrary Loan, and it's a free service that Athens Tech library provides for its faculty, staff and students. If you need any material that you can't find in the library, please submit your request here.

Athens Tech library has a reciprocal borrowing agreement with the University of Georgia libraries. If you are ATC faculty, staff or a student in need of use of the UGA libraries, please come by and fill out an application at your home library and we will direct you to get a UGA library card. 

Can you tell which is scholarly and which is popular?