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Marketing Management: Best bets

Welcome

This guide highlights library resources related to Marketing Management. Visit each tab to find topic pages and additional content around your particular subject area.

Major GALILEO databases for Marketing

Marketing Journals for ATC

Keywords to try

Searching GALILEO is a bit different than searching GOOGLE. It's tricky to find the right words to describe your topic. Persistence is key! If your first search doesn't bring the results you want, try another one with different words. Here are some keywords to try:

**Use quotation marks around phrases (example: "business plan")

Marketing management keywords

  • marketing
  • management
  • selling
  • business plan
  • marketing plan
  • professional ethics
  • interpersonal skills
  • retail trends
  • sales
  • inventory
  • event operations
  • business regulations
  • marketing research
  • consumer behavior
  • buying
  • merchandising
  • business management
  • social media
  • small business management

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