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Marketing Management: Websites

Marketing

Free Resources for Consumer Demographics

  • Statistical Abstract of the United States 2013- (Available through GALILEO)
  • Statistical Abstract of the United States (2012 and earlier) Available through U.S. Census site
    This section presents statistics on the growth, distribution, and characteristics of the U.S. population
  • U.S. Census Bureau Access to government census data
  • Georgia Statistics System
  • ESRI Data   Includes some basic demographics along with Tapestry Segments which describe the most popular pastimes, buying preferences and other lifestyle choices of the residents of a specified zip code.*Some info is free but some requires subscription.
  • World Bank Data
    Detailed global statistical data.
    *The Social Indicators section is the most relevant. It includes population, labor and poverty and income data
  • City Data.com
    Detailed statistics on population, cost of living, crime, education, housing and more. Search by city, county or zipcode
  • Mapping America: Every City, Every Block  
      Displays distribution of people by demographic and socioeconomic status
    -Combines census data with geographic and mapping tools.
    Find the distribution of citizens by race, income, ethnicity, and housing status for larger areas.
  • GeoFRED
    Regional data series includes:
    -Residential population
    -Unemployment rate
    -Earnings by Place of Work and much more
    Various tools allow users to customize and print thematic maps of U.S. economic data for geographies including states, counties, and metropolitan statistical areas
    *GeoFRED Help
  • IMF Data Mapper
    Interactive tool for various time periods by country, regions, or analytical groups
    TIP: Population and unemployment are under World Economic Outlook dataset

Georgia businesses

The links below are primarily for Georgia Entreprenuers and contain information from the Georgia Department of Labor, and other specific resources to help new small business owners.

Athens Campus Library: 706.355.5020 | Elbert County: 706.213.2116  | Walton County: 706.552.0909 | Greene County: 706.453.0536
email: Library Webmaster

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