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Marketing Management: Resources

Books

O.W.L. is Athens Technical College's search tool. It provides one-stop access to the library's collection and most of our databases, as well as selected open access resources. Your results list will contain a wide variety of books, eBooks, videos, and articles from newspapers, magazines, and scholarly journals.

Here are some collection highlights.

Marketing Journals for ATC

Films

Kanopy has some good videos on marketing, case studies, and advertising. If you're off campus log in with your ATC e-mail and password.

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